Extensive work history, industry-leading expertise, and a commitment to excellence — your activations deserve nothing less.

About

Hey, I'm Dan, the principal of IRL Works. I've been working in the industry for over 15 years and am passionate about tech that feels delightful and stress–free.
Photo of Dan Kass, principal at IRL Works
Our philosophy at IRL Works is simple: event tech should be seamless, intuitive, and tailored to your vision. We aim for tech that fades into the background so your guests can fully engage in the magic of physical experiences. Our ethos is rooted in collaboration, adaptability, and beautiful work. Every event is unique, and we take pride in custom solutions that meets the specific needs of each activation.
50+
Events
Since 2021, we have powered numerous live events, from intimate VIP gatherings to large-scale brand experiences.
100k+
Attendees
From check-in to interactive experiences, our work has brought joy and satisfaction with thousands of people.
5
Days
We move fast, delivering high-quality, launch-ready event sites in less than a week.

FAQ

Why should we hire you instead of using a DIY platform like Eventbrite or Splash?

Pre-built platforms are great for generic events, but they often come with design limitations and unnecessary complexity. Their logo will be font-and-center, not yours. We offer a fully custom approach, meaning your event site will look and function exactly as you need it to — no compromises. Plus, we provide hands-on support so you’re not stuck troubleshooting on event day.

Our budget is tight. Can you work within it?

We understand budget constraints and offer flexible, flat-rate pricing tailored to your activation. Whether you need a simple RSVP microsite or a fully interactive experience, we can scope the project accordingly. We also help you get the most value by recommending the most impactful digital solutions for their specific needs.

How do we know you can handle high-profile clients and demanding brand guidelines?

We’ve handled many events for major fashion, media, and tech brands, all with unique brand guidelines and high expectations. Our approach is fully tailored — we work directly with your creative team to ensure pixel-perfect execution and seamless functionality. We use industry standard data protection and security so even the most VIP guests will be safe and sound. We’re also used to working with demanding legal department and tight feedback cycles, so we’re built for this level of detail.

What if something goes wrong on event day?

We provide on-call support during your event to troubleshoot any issues in real time – not some tech support widget or AI chatbot. Whether it’s a check-in glitch or a last-minute content update, we’re available to ensure everything runs smoothly. Our team has handled high-pressure, live activations, so we’re prepared for any scenario.

Can you integrate with our existing tools?

Absolutely – we are experienced coders who have seen it all. We can integrate with a variety of platforms, including CRM systems, ticketing software, and custom APIs. If needed, we’ll work directly with your tech team to ensure a smooth setup.

What’s your process for revisions? What if we need changes after launch?

Our process includes 2–3 rounds of design revisions before launch to make sure everything aligns with your vision. If additional changes are needed post-launch, we offer support packages to accommodate updates and refinements throughout the event lifecycle.

Do you offer long-term support for multiple activations?

Yes! We offer retainer packages for agencies that need ongoing digital support for multiple activations throughout the year. This ensures priority service, cost savings, and seamless collaboration across events.

Let's Talk

Are you a creative agency, independent producer, or brand looking to elevate your next event?