For the 2024 skating season, Roebling Rink @ BBP was transitioning to new ownership and a new brand. The site needed to transfer an existing domain while maintaining its ranking in search engines in order to point potential attendees to the new revamped experience. It needed to accommodate hundreds of timeslots across a three month season, private bookings, and handle waiver e-signatures.
Working together with our partner’s creative team, we conceptualized a clean, new site that captured a fresh winter feeling while providing all the necessary info for a fun and exciting skating experience. We integrated with Square and SimpleTix to streamline the ticket process while allowing for on-site ticket sales and registrations.
50k+ site impressions per month during the event season
150,000+ tickets sold over 14 weeks
